1/5 1. How would you distinguish between a product and a brand?

A product refers to a tangible or intangible item that is manufactured, created, or developed to meet a specific need or want of customers. It can be a physical object, such as a car or a smartphone, or a service, such as insurance or hospitality. A product is primarily focused on its functional attributes and features.

On the other hand, a brand encompasses more than just the physical product. It represents the overall perception, reputation, and image that consumers associate with a particular company, product, or service. A brand is built through various elements, including the product itself, its design, packaging, marketing, messaging, customer experiences, and values. It reflects the emotional and psychological connection that customers have with a company or its offerings.

In summary, while a product is the specific item or service being offered, a brand is the holistic identity and reputation associated with that product. A brand goes beyond functional attributes and establishes an emotional connection with consumers, influencing their preferences and loyalty.