DOes Marketing create needs or satisfy needs?

Marketing both creates and satisfies needs.

On one hand, marketing can create needs by influencing consumer desires and shaping preferences. Through various advertising techniques, marketing campaigns can introduce new products or services, promote certain lifestyles or values, and create a sense of desire or urgency in consumers. For example, advertisements for the latest smartphone may create a perceived need for the newest technology, even if the consumer's current phone is functioning perfectly fine.

On the other hand, marketing also aims to satisfy existing consumer needs. By understanding consumer needs and preferences, marketers can develop and promote products and services that cater to those needs. They analyze market trends, conduct market research, and gather consumer insights to identify gaps or opportunities in the market. The goal is to offer products or services that fulfill customers' needs and provide value to them.

Overall, while marketing can create and influence needs, its ultimate objective is to address and satisfy customer needs by delivering products or services that meet their expectations and provide value to them.